Overview of the sexual wellness market in the US

This market research study identifies Ansell, Church & Dwight, Reckitt Benckiser, and Doc Johnson as the leading players in the sexual wellness market in the US. A comprehensive analysis of this market is also presented by product (sex toys, condoms and female contraceptives, personal lubricants, erotic lingerie, and others) and by distribution (retail and specialty stores and online stores).

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It has been observed that during 2011, around eight million people across the world belonged to the LGBT community. Technavio’s research analysis on the sexual wellness market in the US has identified the growing LGBT population in the country as one of the major factors that will have a positive impact on the market’s growth in the coming years. During 2015, 379 corporations and employer organizations such as Goldman Sachs, Google, Morgan Stanley, and the Coca-Cola Company took initiatives to urge the Supreme Court to remove state bans on gay marriages. This in turn, accelerated the purchase of sexual wellness products including enhancement supplements, dildos, and lubricants among the LGBT group. The purchase of these products will further increase due to the easy availability through e-commerce websites and the rising need to augment sexual experiences. Technavio’s market research analysts predict that this market will grow at a CAGR of more than 9% by 2021.

One of the key trends that will stimulate the growth of the sexual wellness market in the US during the forecast period is the emergence of smart condoms. A large number of consumers are spending on smart condoms that are considered as a prevention tool for STIs and pleasure enhancement product. For instance, the VA w.o.w. condom launched by IXu in 2015, integrated with vibrators and is Bluetooth-enabled. As a result, it can be controlled using cell phones. Such integration of smart condoms with miniaturized electronic sex healthy toys will further boost the purchase volume of sexual wellness products in the US.

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Competitive landscape and key vendors

The sexual wellness market in the US is highly fragmented and characterized by the presence of many privately owned and operated vendors. The vendors in the US sexual wellness market are increasingly competing against each other based on factors such as pricing, quality, innovation, features, service, reputation, distribution, and promotional activities.

Key vendors in this market are -

Ansell

Church & Dwight

Reckitt Benckiser

Doc Johnson