Which are fastest-Growing market for Global Anti-pollution Mask?

Factors such as rising need for remedial measures to address increased pollution levels and high rate of awareness regarding health and well-being are expected to remain prominent trends in the global market. Growing urbanization and industrialization, particularly in developing regions such as India and China, plays a predominant role in increasing pollution levels across the globe. In addition, increasing number of vehicles adds to degradation of the air quality. These factors play a major role in driving demand for anti-pollution masks.

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Anti-pollution masks are available in different standard ratings such as N95, N99, N100, P95, and P100, which is recommended by The National Institute for Occupational Safety and Health (NIOSH), an association of the U.S. Centers for Disease Control and Prevention (CDC). P rated masks are resistant to oil-based particles and are used in occupations that cause workers to be exposed to oil particles. N rated masks, on the other hand, are not resistant to oil-based pollutants. N95 masks filter up to 95% of the particulate matter 2.5 (PM2.5), while N99 masks filter up to 99% of PM2.5 owing to higher rate of filtration.

Asia Pacific is the largest as well as fastest growing market owing to rapid industrialization and a booming automobile sector. Rapidly growing population in developing economies such as India and China has resulted in large-scale urbanization, which increases pollutant levels in the atmosphere. This, in turn, spurs product demand. According to a report by the Institute for Health Metrics and Evaluation, 5.5 million people die owing to household and outdoor air pollution every year. And more than half that number of deaths occur in India and China.

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Prominent players in the market are focusing on product innovation. For instance, in November 2016, Xiaomi launched a battery powered anti-pollution mask to filter out PM2.5 particles while breathing. The mask is made with hand-woven polyester material and equipped with battery powered nano filter, which is chargeable through a USB port. Similarly, in November 2018, O2TODAY launched an urban face mask called O2SafeAir, through global travel retail Indiegogo. The mask is reported to be highly breathable, machine washable, and engages with interchangeable filters from protection against pollution and microorganisms.